This is our manifesto. It defines who we are, what we do, and is the bedrock that we are building upon. It informs what you can expect of us and what we expect of you.

Like you, we at HeyTaco are human. We are powered by our passions and beliefs. Our mission is to enable you and those around you. This all begins with recognizing you. You are our partner; together we're building something different, something special. What we're building might not be immediately clear, but it will be fun and bring us together. It will feel good. And as it grows, it will become clear what we are building matters. Welcome to the taco economy.

Principles of the Taco Economy

  1. Giving a taco should be fun.
  2. Giving a taco should feel good.
  3. Giving a taco should be honest.