This is our manifesto. It defines who we are, what we do, and is the bedrock that we are building upon. It informs what you can expect of us and what we expect of you.

Like you, we at HeyTaco! are human. We are powered by our passions and beliefs. Our mission is to enable you, your team, school, company, family, friends, pets, etc. This all begins with recognition and recognizing you. You are our partner; together we’re building something different, something special. What we’re building might not be immediately clear, but it will be fun. It will feel good. And as it grows, it will become clear that what we are building matters. Welcome to the taco economy.

Principles of the Taco Economy

  1. Giving a taco should be fun.
  2. Giving a taco should be rewarding for you.
  3. Giving a taco should be honest.


Doug Dosberg
Chief Taco Officer